Short articles, written by Hugo. No jargon, no filler. What we learn on real projects, and what we take from it.
Aesthetics have become a commodity. Everyone has the same tools, the same templates, the same generative AI. What separates a site that sells from a site that decorates is no longer the design, it's the strategy behind it.
Read the article →The new layer of search, explained simply.
What speed really changes for your business.
The minimum viable of a coherent brand identity.
Small change, big impact on conversion rate.
Choosing a CRM when you're under €2M in revenue.
When the budget is small, ROI comes down to discipline.
One email every two weeks, that's it. No spam, one-click unsubscribe.
