GEO means optimising your site to be cited by AI assistants (ChatGPT, Perplexity, Claude), like SEO did for Google.
- More and more searches end without a click, inside an AI answer.
- What helps: clear, factual content, direct answers, structured data (schema.org), an llms.txt file.
- GEO complements SEO, it doesn't replace it.
Search is shifting layers. You used to type a query and click a link. Today, a growing share of questions gets a direct, AI-generated answer, with no site visit. Ranking on Google is no longer enough: you need to be understood and recommended by generative engines.
GEO or SEO?
SEO optimises for ranking in a list of links. GEO (Generative Engine Optimization) optimises to be cited in an answer. They share foundations, but GEO rewards clarity, structure and the reliability of content an AI can quote without getting it wrong.
You're no longer just chasing the top spot. You're chasing the sentence the AI will quote.
What helps an AI cite you
Direct answers
Ask the question, answer it in one sentence, then expand. AIs love content that answers explicitly, with a summary up top (like the "in short" box on this page).
Citable facts
Numbers, definitions, lists, numbered steps. Factual, dated content is easier to reuse than vague marketing copy.
Structured data
schema.org markup (Article, FAQPage, Organization) helps machines understand who says what. An llms.txt file and a clean sitemap complete the setup.
A clear entity
Name, trade, area, services, consistent everywhere (site, Google Business, directories). The sharper your "entity", the more confidently an AI describes you.
In practice
A GEO-ready site is first a good site: fast, clear, structured, honest. That's exactly what we build: pages clean enough to be summarised and recommended by ChatGPT as well as Google.
Frequently asked questions
Does GEO replace SEO?
How do I know if an AI cites my business?
Do I need a blog to do GEO?
Want a site, or an ecosystem, truly built for this? 60 minutes, no strings, to talk it through.