A complete redesign and new identity for a structural steelwork company near Marseille, with 27+ years of craft but a website stuck in 2008.
Ertic Industrie designs, builds and installs steel structures for industrial and agricultural buildings. Real, locally recognised expertise, yet invisible online.
The old website dated back to 2008. Unfinished, unreadable, no clear contact and no showcase of their work: it was working against them in front of demanding partners.
A full redesign, identity included. A new industrial art direction worthy of a precision trade: bold typography, the codes of metal, a restrained palette.
A site that tells the story of end-to-end mastery, from the design office to on-site installation. Projects front and centre, contact everywhere, and a clear path to a quote request.
Beyond the numbers, it is the positioning that changed: a company finally seen at the level of its expertise.
60 minutes to understand. No pitch.
